By Paul Millier
Hardcover, October 1999
US $90.00
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By Peter Doyle
Hardcover, June 2001
US $39.95
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By Philip Kotler
Hardcover, March 2003
US $24.95
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By Jorge Mongey
Hardcover, 2004

There are a large number of books about Business and Marketing Strategy but many lack specific quantitative guidelines on how to undertake strategic analysis, how to justify a proposition, or what to do to improve a competitive position. This book, based on Matrix V4 analytical software answers these questions and more.

This first edition of the book is available in Spanish, the next release will also be in English. The textbook contains 320 pages.

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